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student researchers to success in their research proposals, projects and dissertations.
So, if you're thinking ... "How do I choose my topic?" " I'm confused by all these different philosophies" " I've got my data; what do I write first?" Then, open this book to read: - Regular checklists and Π§Progressing your Research ProjectΠ¨ sections to give you step-by-step practical guidance on the process - A glossary of clear definitions of over 400 research terms - Cases and examples of student projects and academic research to show you how itΠ¦s done - Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success. Features Case Studies and Focus on Student Research illustrate how student research can be conducted Research in the News and Focus on Management Research give examples of research in both academic and commercial environments Checklists, Questions and “Progressing your Research Project” give practical advice on the step-by-step process of conducting research Guidance on use of SPSS, NVivo and internet searching on the companion website Author Mark Saundersis Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire. Rezension
Dieses Buch gibt in erster Linie viel Motivation fuer die eigene empirische Studie. Von Konzeption ueber Durchfuehrung bis hin zur Auswertung einer Umfrage ist das Buch logisch aufgebaut und gut strukturiert. Viele praktische Beispiele, business cases und checklists warten auf den wissensdurstigen Leser.
Ich habe das Buch genutzt zur Erstellung meiner Master Thesis an der Grenoble Graduate School of Business zu schreiben. Dort hatte das Buch besonders bei den Professoren hohes Ansehen und wurde auch in dem Leitfaden zur Erstellung der masterarbeit empfholen. Die Informationen sind sehr ausführlich und umfassend und lassen kaum Fragen offen. Für quantitative, ebenso wie für qualitative Forschung werden zahlreiche Methoden vorgestellt, die sich in der Wirtschaftswissenschaft anwenden lassen. Besonderer Pluspunkt ist ein umfangreiches Glossar und der Aufbau mit vielen Beispielen und Case Studies. Auch der erste Schritt der Themenfindung wird in diesem Buch behandelt und Hilfestellung wird geboten. Ein gutes Buch für alle englischen Bachelor- und Masterstudenten, aufgrund der Ausführlichkeit jedoch nichts, um sich einen schnellen (oberflächlichen) Überblick zu verschaffen. Verlagsinfo
Description A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students: self-assessment questions, glossary, revision “flashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors: teaching manual, powerpoint slides, testbank Inhaltsverzeichnis
1 The nature of business and management research and structure of this book
2 Formulating and clarifying the research topic 3 Critically reviewing the literature 4 Understanding research philosophies and approaches 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Using secondary data 9 Collecting primary data through observation 10 Collecting primary data using semi-structured, in-depth and group interviews 11 Collecting primary data using questionnaires 12 Analysing quantitative data 13 Analysing qualitative data 14 Writing and presenting your project report |